In matters of style, Cristina Cordula stands as an authority. As an international model, presenter on M6, and image consultant, the famous priestess of good taste recently expanded her professional palette by adding a brush to her kit: the creation of her own line of cosmetic products. Now co-founder and artistic director of Magnifaïk — a nod to her iconic expression — Cristina unveils a unique, cosmopolitan beauty universe, born from Brazilian culture and Parisian elegance.

Positioning itself as a beauty coach that reassures, advises, and enhances each personality, the brand aims to be a true guide for women who want to take care of themselves with a makeup range designed as both beneficial and sensory cosmetic products. More than just a friendly, lively, and inclusive brand, Magnifaïk aims to be in tune with its time, the needs, and values of its customers. Through extensive research and development, all the products in the range have been designed to respect both the balance of the skin and that of nature. With excellent scores on the Yuka app, the formulations refuse to incorporate controversial, risky, or suspicious ingredients and draw their active ingredients from certain Brazilian ingredients with exceptional properties (Cupuaçu Butter, Acerola, Açaí Oil...). The textures and formulation of each product have been meticulously developed so that consumers no longer have to choose between beauty and care in their bathroom.

Enhancing the online store with a good PSP

As the Queen of Shopping, Cristina knows the importance of payments and the customer experience at the checkout. “We chose Mollie because this payment service provider could offer us numerous payment solutions under one platform,” explains Antoine, Co-Founder and CEO of the brand. “Both the main international payment methods such as PayPal or credit cards, and some more local options, like the Bancontact option, very popular among our Belgian customers.” Customers from France and beyond can confidently and easily purchase Magnifaïk products in a secure payment environment, personalized according to the brand's look & feel and optimized for conversion.

Customer satisfaction also relies on payment methods

Shortly after the launch of the store, the customer service received many requests from customers who wanted a more flexible online payment solution. As Magnifaïk is a premium brand that pays special attention to the composition and quality of its products, the high amount of the shopping cart when customers want to indulge in additional items can quickly become a barrier. Besides satisfying its clientele, enabling payment installment also contributes to increasing the average basket amount and boosts conversions: “With the Buy Now, Pay Later system, customers are more inclined to indulge themselves more freely with a complete makeup routine.”

Mollie, Klarna, and Magnifaïk: flexibility, fluidity, and ease

Very popular among Antoine's target audience, the integrated "Pay in 3" option offered by Mollie and Klarna allows customers to pay for their purchases on the store in 3 staggered payments over time, without interest. “Mollie easily allowed us to implement Klarna Pay in 3. Naturally, we launched Klarna just a few weeks after starting our business.” An addition that was as easy to implement for the brand as it was simple to use for customers. “As Klarna is well integrated with Mollie, it was a breeze to set up this solution on our payment page, which was quickly adopted by our customers.”

Activating Klarna from the Mollie Dashboard is indeed a few clicks away, with a smooth and very quick integration. “We would like everything to always be so simple! No new contract is needed, and from a technical and administrative point of view, almost nothing was required of us. What a joy! And above all, so much time saved and worries avoided!”

Splitting payments: a routine that really works

If Antoine, Cristina, and their team do not yet have enough data to evaluate the performance of this recently added BNPL payment method, they are sure of their choice. “We are still in a launch phase, making this kind of analysis difficult. But as this option proposed by Klarna was requested by customers, there is no question.” And they are right not to doubt. Klarna's figures report that e-commerce merchants offering their installment payment solutions see a 20% increase in their conversion rate and up to a 40% growth in their average basket amount.

Magnifaïk has truly understood its clientele: customers unwavering on the composition of products, willing to pay a little more to no longer have to choose between care and makeup. However, when it comes to payment, having the choice of flexibility becomes imperative. By proactively adapting with Mollie and Klarna's effortless payment solutions, Magnifaïk has succeeded in meeting these expectations while encouraging fuller shopping carts, for satisfied and confident customers. In short, "it's magnifaïk"!