Willemse

Explore how Willemse enhanced its conversion rate by 10% while expanding across Europe and maintaining resilience against fraud.

Willemse, a French enterprise specialised in the remote sale of gardening products, empowers gardening enthusiasts of all levels to pursue their passion through an extensive range of quality offerings. Established in 1962 in Tourcoing, the brand gradually evolved into a European leader in the remote selling of gardening products. In the heart of the 2010s, the digital transition accelerated the brand's transformation, replacing the catalog sales model with a digital one. Willemse's teams focused on developing online activities and were duly rewarded; the website received repeated accolades as the best e-commerce site in France in the "Gardening" category.

In 2020, the pandemic reinforced the imperative for digital transformation, enabling the brand to elevate its supply chain management and IT infrastructure. In 2022, Willemse acquired one of its direct competitors, a major player in the sector. This strategic move allowed Willemse to access new markets and embark on a European expansion.

We engaged in a conversation with Ludovic Dewavrin, CEO of Willemse, delving into the challenges and opportunities arising from this acquisition. From the exceptionally swift migration to a new ecommerce platform, internationalisation, and the optimisation of the user experience, to the integration of Mollie's Dynamic 3DS tool for boosting conversion rates and protecting against fraud. Ludovic also shared insights into the advantages of having Mollie as a payment partner since the beginning of 2023.

A Record-Breaking Migration

With a footprint in Belgium, Germany, France, the Netherlands, Austria, Switzerland, and the integration of the acquired competitor, Ludovic considers this a true "game changer." However, this move also presented numerous challenges. Willemse had to swiftly transition from a strategy primarily focused on the French market to that of an international seller. The company migrated to Shopify, a more reliable and functional Content Management System (CMS) aligned with its evolving needs. This migration posed a considerable challenge — transferring thousands of product pages, advisory pages, the entire IT and logistical infrastructure, and the entire back office. This monumental task was accomplished in three months! The agency, The Oz, based in Aix-en-Provence, played a pivotal role in this outstanding effort, bringing its Mediterranean touch and the sunshine that Willemse's plants crave. Ludovic describes the support as "splendid," and the migration was executed in record time!

Explore how Willemse enhanced its conversion rate by 10% while expanding across Europe and maintaining resilience against fraud.

Willemse, a French enterprise specialised in the remote sale of gardening products, empowers gardening enthusiasts of all levels to pursue their passion through an extensive range of quality offerings. Established in 1962 in Tourcoing, the brand gradually evolved into a European leader in the remote selling of gardening products. In the heart of the 2010s, the digital transition accelerated the brand's transformation, replacing the catalog sales model with a digital one. Willemse's teams focused on developing online activities and were duly rewarded; the website received repeated accolades as the best e-commerce site in France in the "Gardening" category.

In 2020, the pandemic reinforced the imperative for digital transformation, enabling the brand to elevate its supply chain management and IT infrastructure. In 2022, Willemse acquired one of its direct competitors, a major player in the sector. This strategic move allowed Willemse to access new markets and embark on a European expansion.

We engaged in a conversation with Ludovic Dewavrin, CEO of Willemse, delving into the challenges and opportunities arising from this acquisition. From the exceptionally swift migration to a new ecommerce platform, internationalisation, and the optimisation of the user experience, to the integration of Mollie's Dynamic 3DS tool for boosting conversion rates and protecting against fraud. Ludovic also shared insights into the advantages of having Mollie as a payment partner since the beginning of 2023.

A Record-Breaking Migration

With a footprint in Belgium, Germany, France, the Netherlands, Austria, Switzerland, and the integration of the acquired competitor, Ludovic considers this a true "game changer." However, this move also presented numerous challenges. Willemse had to swiftly transition from a strategy primarily focused on the French market to that of an international seller. The company migrated to Shopify, a more reliable and functional Content Management System (CMS) aligned with its evolving needs. This migration posed a considerable challenge — transferring thousands of product pages, advisory pages, the entire IT and logistical infrastructure, and the entire back office. This monumental task was accomplished in three months! The agency, The Oz, based in Aix-en-Provence, played a pivotal role in this outstanding effort, bringing its Mediterranean touch and the sunshine that Willemse's plants crave. Ludovic describes the support as "splendid," and the migration was executed in record time!

Explore how Willemse enhanced its conversion rate by 10% while expanding across Europe and maintaining resilience against fraud.

Willemse, a French enterprise specialised in the remote sale of gardening products, empowers gardening enthusiasts of all levels to pursue their passion through an extensive range of quality offerings. Established in 1962 in Tourcoing, the brand gradually evolved into a European leader in the remote selling of gardening products. In the heart of the 2010s, the digital transition accelerated the brand's transformation, replacing the catalog sales model with a digital one. Willemse's teams focused on developing online activities and were duly rewarded; the website received repeated accolades as the best e-commerce site in France in the "Gardening" category.

In 2020, the pandemic reinforced the imperative for digital transformation, enabling the brand to elevate its supply chain management and IT infrastructure. In 2022, Willemse acquired one of its direct competitors, a major player in the sector. This strategic move allowed Willemse to access new markets and embark on a European expansion.

We engaged in a conversation with Ludovic Dewavrin, CEO of Willemse, delving into the challenges and opportunities arising from this acquisition. From the exceptionally swift migration to a new ecommerce platform, internationalisation, and the optimisation of the user experience, to the integration of Mollie's Dynamic 3DS tool for boosting conversion rates and protecting against fraud. Ludovic also shared insights into the advantages of having Mollie as a payment partner since the beginning of 2023.

A Record-Breaking Migration

With a footprint in Belgium, Germany, France, the Netherlands, Austria, Switzerland, and the integration of the acquired competitor, Ludovic considers this a true "game changer." However, this move also presented numerous challenges. Willemse had to swiftly transition from a strategy primarily focused on the French market to that of an international seller. The company migrated to Shopify, a more reliable and functional Content Management System (CMS) aligned with its evolving needs. This migration posed a considerable challenge — transferring thousands of product pages, advisory pages, the entire IT and logistical infrastructure, and the entire back office. This monumental task was accomplished in three months! The agency, The Oz, based in Aix-en-Provence, played a pivotal role in this outstanding effort, bringing its Mediterranean touch and the sunshine that Willemse's plants crave. Ludovic describes the support as "splendid," and the migration was executed in record time!

Explore how Willemse enhanced its conversion rate by 10% while expanding across Europe and maintaining resilience against fraud.

Willemse, a French enterprise specialised in the remote sale of gardening products, empowers gardening enthusiasts of all levels to pursue their passion through an extensive range of quality offerings. Established in 1962 in Tourcoing, the brand gradually evolved into a European leader in the remote selling of gardening products. In the heart of the 2010s, the digital transition accelerated the brand's transformation, replacing the catalog sales model with a digital one. Willemse's teams focused on developing online activities and were duly rewarded; the website received repeated accolades as the best e-commerce site in France in the "Gardening" category.

In 2020, the pandemic reinforced the imperative for digital transformation, enabling the brand to elevate its supply chain management and IT infrastructure. In 2022, Willemse acquired one of its direct competitors, a major player in the sector. This strategic move allowed Willemse to access new markets and embark on a European expansion.

We engaged in a conversation with Ludovic Dewavrin, CEO of Willemse, delving into the challenges and opportunities arising from this acquisition. From the exceptionally swift migration to a new ecommerce platform, internationalisation, and the optimisation of the user experience, to the integration of Mollie's Dynamic 3DS tool for boosting conversion rates and protecting against fraud. Ludovic also shared insights into the advantages of having Mollie as a payment partner since the beginning of 2023.

A Record-Breaking Migration

With a footprint in Belgium, Germany, France, the Netherlands, Austria, Switzerland, and the integration of the acquired competitor, Ludovic considers this a true "game changer." However, this move also presented numerous challenges. Willemse had to swiftly transition from a strategy primarily focused on the French market to that of an international seller. The company migrated to Shopify, a more reliable and functional Content Management System (CMS) aligned with its evolving needs. This migration posed a considerable challenge — transferring thousands of product pages, advisory pages, the entire IT and logistical infrastructure, and the entire back office. This monumental task was accomplished in three months! The agency, The Oz, based in Aix-en-Provence, played a pivotal role in this outstanding effort, bringing its Mediterranean touch and the sunshine that Willemse's plants crave. Ludovic describes the support as "splendid," and the migration was executed in record time!

Willemse aims to provide a seamless and personalised payment experience across all its markets. It is crucial that their checkout adapts to the payment preferences of each country, changing automatically based on the consumer's location. While card usage is prevalent in France, customers in other European countries often prefer alternative methods. For example, in Belgium, the majority opt for Bancontact, and in the Netherlands, over half of online transactions are made with iDEAL.

This is where Mollie comes into play. As one of the few solutions meeting Willemse's requirements, especially regarding various European payment methods, pricing, speed of implementation, and support.

Mollie, a Reliable Partner

Before integrating Mollie, the double authentication system for online payments sometimes impacted the brand's sales. Analysis of transactions from Mollie's 130,000 client merchants revealed that half of incomplete orders were due to 3DS. Willemse needed an effective solution to address this conversion barrier while still adhering to PSD2 and prevailing European regulations. The timing was impeccable: in January 2023, Mollie had just launched its Dynamic 3DS tool, a system streamlining the purchasing experience through occasional exemptions from strong authentication. The result? A 5% decrease in failed transaction rates and a 10% increase in conversion rates!

"Mollie is a reliable and responsive partner that understands the needs of its clients. The support team exceeded expectations." Ludovic Dewavrin highlighted a specific example, "We faced an issue with setting up delivery methods, which had to be displayed or hidden based on one or two criteria (size/weight or price). By default, you can only select one criterion. While it's not Mollie's expertise, their team updated our script, enabling us to apply this setup to our orders. A hurdle swiftly overcome thanks to the responsiveness and skills of the Mollie team."

Regarding the integration, Ludovic Dewavrin considers it genuinely simple and fast. And what does he think of Mollie in general? "I don't hear about it, so that means it's very good."

Thanks to its listening capacity, exceptional support, remarkable technical simplicity, and its Fraud tool, the online payment solution met Willemse's expectations. It enabled the company to increase its conversion rate and decrease its failed transaction rate. Trust Mollie and join the numerous e-commerce sites benefiting from its expertise every day to boost their sales. Don't wait to simplify your work and your consumers' experience; choose Mollie as your payment partner.

Willemse aims to provide a seamless and personalised payment experience across all its markets. It is crucial that their checkout adapts to the payment preferences of each country, changing automatically based on the consumer's location. While card usage is prevalent in France, customers in other European countries often prefer alternative methods. For example, in Belgium, the majority opt for Bancontact, and in the Netherlands, over half of online transactions are made with iDEAL.

This is where Mollie comes into play. As one of the few solutions meeting Willemse's requirements, especially regarding various European payment methods, pricing, speed of implementation, and support.

Mollie, a Reliable Partner

Before integrating Mollie, the double authentication system for online payments sometimes impacted the brand's sales. Analysis of transactions from Mollie's 130,000 client merchants revealed that half of incomplete orders were due to 3DS. Willemse needed an effective solution to address this conversion barrier while still adhering to PSD2 and prevailing European regulations. The timing was impeccable: in January 2023, Mollie had just launched its Dynamic 3DS tool, a system streamlining the purchasing experience through occasional exemptions from strong authentication. The result? A 5% decrease in failed transaction rates and a 10% increase in conversion rates!

"Mollie is a reliable and responsive partner that understands the needs of its clients. The support team exceeded expectations." Ludovic Dewavrin highlighted a specific example, "We faced an issue with setting up delivery methods, which had to be displayed or hidden based on one or two criteria (size/weight or price). By default, you can only select one criterion. While it's not Mollie's expertise, their team updated our script, enabling us to apply this setup to our orders. A hurdle swiftly overcome thanks to the responsiveness and skills of the Mollie team."

Regarding the integration, Ludovic Dewavrin considers it genuinely simple and fast. And what does he think of Mollie in general? "I don't hear about it, so that means it's very good."

Thanks to its listening capacity, exceptional support, remarkable technical simplicity, and its Fraud tool, the online payment solution met Willemse's expectations. It enabled the company to increase its conversion rate and decrease its failed transaction rate. Trust Mollie and join the numerous e-commerce sites benefiting from its expertise every day to boost their sales. Don't wait to simplify your work and your consumers' experience; choose Mollie as your payment partner.

Willemse aims to provide a seamless and personalised payment experience across all its markets. It is crucial that their checkout adapts to the payment preferences of each country, changing automatically based on the consumer's location. While card usage is prevalent in France, customers in other European countries often prefer alternative methods. For example, in Belgium, the majority opt for Bancontact, and in the Netherlands, over half of online transactions are made with iDEAL.

This is where Mollie comes into play. As one of the few solutions meeting Willemse's requirements, especially regarding various European payment methods, pricing, speed of implementation, and support.

Mollie, a Reliable Partner

Before integrating Mollie, the double authentication system for online payments sometimes impacted the brand's sales. Analysis of transactions from Mollie's 130,000 client merchants revealed that half of incomplete orders were due to 3DS. Willemse needed an effective solution to address this conversion barrier while still adhering to PSD2 and prevailing European regulations. The timing was impeccable: in January 2023, Mollie had just launched its Dynamic 3DS tool, a system streamlining the purchasing experience through occasional exemptions from strong authentication. The result? A 5% decrease in failed transaction rates and a 10% increase in conversion rates!

"Mollie is a reliable and responsive partner that understands the needs of its clients. The support team exceeded expectations." Ludovic Dewavrin highlighted a specific example, "We faced an issue with setting up delivery methods, which had to be displayed or hidden based on one or two criteria (size/weight or price). By default, you can only select one criterion. While it's not Mollie's expertise, their team updated our script, enabling us to apply this setup to our orders. A hurdle swiftly overcome thanks to the responsiveness and skills of the Mollie team."

Regarding the integration, Ludovic Dewavrin considers it genuinely simple and fast. And what does he think of Mollie in general? "I don't hear about it, so that means it's very good."

Thanks to its listening capacity, exceptional support, remarkable technical simplicity, and its Fraud tool, the online payment solution met Willemse's expectations. It enabled the company to increase its conversion rate and decrease its failed transaction rate. Trust Mollie and join the numerous e-commerce sites benefiting from its expertise every day to boost their sales. Don't wait to simplify your work and your consumers' experience; choose Mollie as your payment partner.

Willemse aims to provide a seamless and personalised payment experience across all its markets. It is crucial that their checkout adapts to the payment preferences of each country, changing automatically based on the consumer's location. While card usage is prevalent in France, customers in other European countries often prefer alternative methods. For example, in Belgium, the majority opt for Bancontact, and in the Netherlands, over half of online transactions are made with iDEAL.

This is where Mollie comes into play. As one of the few solutions meeting Willemse's requirements, especially regarding various European payment methods, pricing, speed of implementation, and support.

Mollie, a Reliable Partner

Before integrating Mollie, the double authentication system for online payments sometimes impacted the brand's sales. Analysis of transactions from Mollie's 130,000 client merchants revealed that half of incomplete orders were due to 3DS. Willemse needed an effective solution to address this conversion barrier while still adhering to PSD2 and prevailing European regulations. The timing was impeccable: in January 2023, Mollie had just launched its Dynamic 3DS tool, a system streamlining the purchasing experience through occasional exemptions from strong authentication. The result? A 5% decrease in failed transaction rates and a 10% increase in conversion rates!

"Mollie is a reliable and responsive partner that understands the needs of its clients. The support team exceeded expectations." Ludovic Dewavrin highlighted a specific example, "We faced an issue with setting up delivery methods, which had to be displayed or hidden based on one or two criteria (size/weight or price). By default, you can only select one criterion. While it's not Mollie's expertise, their team updated our script, enabling us to apply this setup to our orders. A hurdle swiftly overcome thanks to the responsiveness and skills of the Mollie team."

Regarding the integration, Ludovic Dewavrin considers it genuinely simple and fast. And what does he think of Mollie in general? "I don't hear about it, so that means it's very good."

Thanks to its listening capacity, exceptional support, remarkable technical simplicity, and its Fraud tool, the online payment solution met Willemse's expectations. It enabled the company to increase its conversion rate and decrease its failed transaction rate. Trust Mollie and join the numerous e-commerce sites benefiting from its expertise every day to boost their sales. Don't wait to simplify your work and your consumers' experience; choose Mollie as your payment partner.

Willemse

Willemse

"If you're in search of a payment solution for Shopify, look no further."

"If you're in search of a payment solution for Shopify, look no further."

"If you're in search of a payment solution for Shopify, look no further."

"If you're in search of a payment solution for Shopify, look no further."

A Record-Breaking Migration

A Record-Breaking Migration

A Record-Breaking Migration

A Record-Breaking Migration

"Mollie enables us to offer consumers' preferred payment methods by country. The integration with our CMS was easy and at a competitive price."

Mollie, a Reliable Partner

Mollie, a Reliable Partner

Mollie, a Reliable Partner

Mollie, a Reliable Partner

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