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Growth

B2B online marketing: develop & implement a strategy

B2B online marketing: develop & implement a strategy

B2B online marketing: develop & implement a strategy

B2B online marketing: develop & implement a strategy

Despite small target groups and complex niche products, online marketing in the B2B sector is worthwhile. We show strategies and measures you can use to win over B2B customers.

Despite small target groups and complex niche products, online marketing in the B2B sector is worthwhile. We show strategies and measures you can use to win over B2B customers.

Ecommerce-tips

Ecommerce-tips

Ecommerce-tips

May 13, 2024

Table of contents

  1. Overview

  2. Importance of online marketing for B2B

  3. The right strategy

  4. Marketing measures at a glance

  5. Optimising the conversion rate for B2B

  6. Trends

Table of contents

  1. Overview

  2. Importance of online marketing for B2B

  3. The right strategy

  4. Marketing measures at a glance

  5. Optimising the conversion rate for B2B

  6. Trends

Table of contents

  1. Overview

  2. Importance of online marketing for B2B

  3. The right strategy

  4. Marketing measures at a glance

  5. Optimising the conversion rate for B2B

  6. Trends

Table of contents

  1. Overview

  2. Importance of online marketing for B2B

  3. The right strategy

  4. Marketing measures at a glance

  5. Optimising the conversion rate for B2B

  6. Trends

Overview: B2B online marketing

  • B2B customers are increasingly searching and researching products online

  • Strategic B2B online marketing appeals convincingly to the target group

  • Reach B2B customers with the right measures

  • Align online shop and checkout to B2B requirements

  • Via Mollie: Offer B2B payments simply, securely and transparently

  • B2B customers are increasingly searching and researching products online

  • Strategic B2B online marketing appeals convincingly to the target group

  • Reach B2B customers with the right measures

  • Align online shop and checkout to B2B requirements

  • Via Mollie: Offer B2B payments simply, securely and transparently

  • B2B customers are increasingly searching and researching products online

  • Strategic B2B online marketing appeals convincingly to the target group

  • Reach B2B customers with the right measures

  • Align online shop and checkout to B2B requirements

  • Via Mollie: Offer B2B payments simply, securely and transparently

  • B2B customers are increasingly searching and researching products online

  • Strategic B2B online marketing appeals convincingly to the target group

  • Reach B2B customers with the right measures

  • Align online shop and checkout to B2B requirements

  • Via Mollie: Offer B2B payments simply, securely and transparently

Importance of online marketing for B2B

Online marketing is highly relevant for B2B companies today because the way business is done has changed considerably in recent years. B2B customers now search for products and services online. In this respect, you also encounter many opportunities and challenges in the B2B sector, just as you do for online shops in the B2C sector. Online payments are becoming increasingly popular in the B2B sector. It's good if you operate a B2B shop through which you can offer common B2B payment methods. Mollie makes this easy to implement: Via our integrations for numerous shop systems.

Online marketing is highly relevant for B2B companies today because the way business is done has changed considerably in recent years. B2B customers now search for products and services online. In this respect, you also encounter many opportunities and challenges in the B2B sector, just as you do for online shops in the B2C sector. Online payments are becoming increasingly popular in the B2B sector. It's good if you operate a B2B shop through which you can offer common B2B payment methods. Mollie makes this easy to implement: Via our integrations for numerous shop systems.

Online marketing is highly relevant for B2B companies today because the way business is done has changed considerably in recent years. B2B customers now search for products and services online. In this respect, you also encounter many opportunities and challenges in the B2B sector, just as you do for online shops in the B2C sector. Online payments are becoming increasingly popular in the B2B sector. It's good if you operate a B2B shop through which you can offer common B2B payment methods. Mollie makes this easy to implement: Via our integrations for numerous shop systems.

Online marketing is highly relevant for B2B companies today because the way business is done has changed considerably in recent years. B2B customers now search for products and services online. In this respect, you also encounter many opportunities and challenges in the B2B sector, just as you do for online shops in the B2C sector. Online payments are becoming increasingly popular in the B2B sector. It's good if you operate a B2B shop through which you can offer common B2B payment methods. Mollie makes this easy to implement: Via our integrations for numerous shop systems.

The right strategy

The key to more B2B success for your company is an optimised B2B online marketing strategy. The following aspects play an important role here.

Target group analysis

Your B2B online marketing strategy should be optimised. But who exactly? A comprehensive target group analysis will tell you. Only once you have defined what and who exactly you want to reach with your B2B online marketing can you customise your measures accordingly.

Customer journey

Next, make sure that you can cover as many stages of the B2B customer journey as possible with your measures. A contemporary online presence is just as important as relevant content that generates B2B leads online because it makes it easy for decision-makers to build trust in your company and ultimately make a purchase in your B2B shop.

Measuring success

To make data-driven decisions and optimise your B2B online marketing strategy in the right places, measure the success of your activities. To do this, keep an eye on the most important KPIs in e-commerce. This will help you find out which marketing activities are working and where you can still tap into potential.

Possibilities of your shop system

If you have not yet selected a shop system for your B2B customers, familiarise yourself with the possibilities of various e-commerce platforms. Look out for customisation options so that you can easily design your B2B online shop according to your wishes and ensure an excellent checkout experience. With a shop system that is optimised for your goals, customers and company, you can put your B2B digital marketing into practice without facing new challenges.

Security

As the cornerstone of an online shop, the security of customer and payment data is fundamentally important for the success of your B2B online marketing strategy. Therefore, make sure that all data is protected in the best possible way in all areas - from registration in your online shop to payment security.

Payment processes

Your B2B online marketing strategy also concerns the checkout and therefore payment. High order totals can quickly arise in the B2B sector. Accordingly, B2B payment methods are popular with business customers. Via Mollie, for example, you can offer your B2B customers purchase on account with a 30-day payment term via our partner Billie.

Customer loyalty

After the checkout is before the checkout. Your B2B online marketing strategy should therefore also include effective after-sales marketing to turn new customers into returning buyers.




The key to more B2B success for your company is an optimised B2B online marketing strategy. The following aspects play an important role here.

Target group analysis

Your B2B online marketing strategy should be optimised. But who exactly? A comprehensive target group analysis will tell you. Only once you have defined what and who exactly you want to reach with your B2B online marketing can you customise your measures accordingly.

Customer journey

Next, make sure that you can cover as many stages of the B2B customer journey as possible with your measures. A contemporary online presence is just as important as relevant content that generates B2B leads online because it makes it easy for decision-makers to build trust in your company and ultimately make a purchase in your B2B shop.

Measuring success

To make data-driven decisions and optimise your B2B online marketing strategy in the right places, measure the success of your activities. To do this, keep an eye on the most important KPIs in e-commerce. This will help you find out which marketing activities are working and where you can still tap into potential.

Possibilities of your shop system

If you have not yet selected a shop system for your B2B customers, familiarise yourself with the possibilities of various e-commerce platforms. Look out for customisation options so that you can easily design your B2B online shop according to your wishes and ensure an excellent checkout experience. With a shop system that is optimised for your goals, customers and company, you can put your B2B digital marketing into practice without facing new challenges.

Security

As the cornerstone of an online shop, the security of customer and payment data is fundamentally important for the success of your B2B online marketing strategy. Therefore, make sure that all data is protected in the best possible way in all areas - from registration in your online shop to payment security.

Payment processes

Your B2B online marketing strategy also concerns the checkout and therefore payment. High order totals can quickly arise in the B2B sector. Accordingly, B2B payment methods are popular with business customers. Via Mollie, for example, you can offer your B2B customers purchase on account with a 30-day payment term via our partner Billie.

Customer loyalty

After the checkout is before the checkout. Your B2B online marketing strategy should therefore also include effective after-sales marketing to turn new customers into returning buyers.




The key to more B2B success for your company is an optimised B2B online marketing strategy. The following aspects play an important role here.

Target group analysis

Your B2B online marketing strategy should be optimised. But who exactly? A comprehensive target group analysis will tell you. Only once you have defined what and who exactly you want to reach with your B2B online marketing can you customise your measures accordingly.

Customer journey

Next, make sure that you can cover as many stages of the B2B customer journey as possible with your measures. A contemporary online presence is just as important as relevant content that generates B2B leads online because it makes it easy for decision-makers to build trust in your company and ultimately make a purchase in your B2B shop.

Measuring success

To make data-driven decisions and optimise your B2B online marketing strategy in the right places, measure the success of your activities. To do this, keep an eye on the most important KPIs in e-commerce. This will help you find out which marketing activities are working and where you can still tap into potential.

Possibilities of your shop system

If you have not yet selected a shop system for your B2B customers, familiarise yourself with the possibilities of various e-commerce platforms. Look out for customisation options so that you can easily design your B2B online shop according to your wishes and ensure an excellent checkout experience. With a shop system that is optimised for your goals, customers and company, you can put your B2B digital marketing into practice without facing new challenges.

Security

As the cornerstone of an online shop, the security of customer and payment data is fundamentally important for the success of your B2B online marketing strategy. Therefore, make sure that all data is protected in the best possible way in all areas - from registration in your online shop to payment security.

Payment processes

Your B2B online marketing strategy also concerns the checkout and therefore payment. High order totals can quickly arise in the B2B sector. Accordingly, B2B payment methods are popular with business customers. Via Mollie, for example, you can offer your B2B customers purchase on account with a 30-day payment term via our partner Billie.

Customer loyalty

After the checkout is before the checkout. Your B2B online marketing strategy should therefore also include effective after-sales marketing to turn new customers into returning buyers.




The key to more B2B success for your company is an optimised B2B online marketing strategy. The following aspects play an important role here.

Target group analysis

Your B2B online marketing strategy should be optimised. But who exactly? A comprehensive target group analysis will tell you. Only once you have defined what and who exactly you want to reach with your B2B online marketing can you customise your measures accordingly.

Customer journey

Next, make sure that you can cover as many stages of the B2B customer journey as possible with your measures. A contemporary online presence is just as important as relevant content that generates B2B leads online because it makes it easy for decision-makers to build trust in your company and ultimately make a purchase in your B2B shop.

Measuring success

To make data-driven decisions and optimise your B2B online marketing strategy in the right places, measure the success of your activities. To do this, keep an eye on the most important KPIs in e-commerce. This will help you find out which marketing activities are working and where you can still tap into potential.

Possibilities of your shop system

If you have not yet selected a shop system for your B2B customers, familiarise yourself with the possibilities of various e-commerce platforms. Look out for customisation options so that you can easily design your B2B online shop according to your wishes and ensure an excellent checkout experience. With a shop system that is optimised for your goals, customers and company, you can put your B2B digital marketing into practice without facing new challenges.

Security

As the cornerstone of an online shop, the security of customer and payment data is fundamentally important for the success of your B2B online marketing strategy. Therefore, make sure that all data is protected in the best possible way in all areas - from registration in your online shop to payment security.

Payment processes

Your B2B online marketing strategy also concerns the checkout and therefore payment. High order totals can quickly arise in the B2B sector. Accordingly, B2B payment methods are popular with business customers. Via Mollie, for example, you can offer your B2B customers purchase on account with a 30-day payment term via our partner Billie.

Customer loyalty

After the checkout is before the checkout. Your B2B online marketing strategy should therefore also include effective after-sales marketing to turn new customers into returning buyers.




B2B marketing measures at a glance

As soon as your B2B online marketing strategy is in place, start implementing it. The following marketing measures are available to you for the B2B sector.

Website

B2B customers will be directed to your website and online shop. So make sure that your new visitors are immediately addressed in a target group-orientated way and find what they are looking for intuitively. Our seven tried-and-tested usability tips will help you fulfil the requirements for online shop usability.

The most common to-dos in online shops include

  • Use intuitive online shop design

  • Integrate a simple checkout process

  • Optimise page speed

SEO and content marketing

Search engine optimisation (SEO) is based on keywords that are of interest to your target group. With relevant SEO content, you not only arouse the interest of your target group and thus contribute to B2B lead generation, but can also secure top positions in the search engine results.

For these B2B marketing measures, it is best to take the perspective of your B2B customers and create content that solves your target group's problems, provides assistance or provides in-depth information about your products.

SEA

Placing adverts in search engines (SEA) provides targeted support for your B2B online marketing. In addition to targeting based on keywords, you can also narrow down your target group by age, language and region and only place your advert on certain days and times of the week and on certain end devices. This is where the results of your target group analysis come into play: the more precisely you have defined your B2B target group, the better (and cheaper) you can reach them via SEA. A/B testing helps you to optimise your landing pages and thus increase SEA performance.

Social media marketing

Cleverly utilised social media marketing is one of the B2B marketing measures that generate reach and visibility. In addition to Facebook and X (formerly Twitter), test business networks such as LinkedIn and Xing to reach your B2B target group. Share industry-specific content and showcase your expertise. Networking and participating in groups and discussions can also have a positive impact on your B2B business.

Email marketing

Targeted email campaigns are great for after-sales marketing. Please note: emails that you have designed with a lot of (serious) creativity and high information content are much better received by business recipients than purely promotional emails that may not even make it through the spam filter. Although this form of B2B digital marketing is challenging, it promotes customer loyalty and is particularly worthwhile for you given that spontaneous purchases by B2B customers are virtually non-existent.

As soon as your B2B online marketing strategy is in place, start implementing it. The following marketing measures are available to you for the B2B sector.

Website

B2B customers will be directed to your website and online shop. So make sure that your new visitors are immediately addressed in a target group-orientated way and find what they are looking for intuitively. Our seven tried-and-tested usability tips will help you fulfil the requirements for online shop usability.

The most common to-dos in online shops include

  • Use intuitive online shop design

  • Integrate a simple checkout process

  • Optimise page speed

SEO and content marketing

Search engine optimisation (SEO) is based on keywords that are of interest to your target group. With relevant SEO content, you not only arouse the interest of your target group and thus contribute to B2B lead generation, but can also secure top positions in the search engine results.

For these B2B marketing measures, it is best to take the perspective of your B2B customers and create content that solves your target group's problems, provides assistance or provides in-depth information about your products.

SEA

Placing adverts in search engines (SEA) provides targeted support for your B2B online marketing. In addition to targeting based on keywords, you can also narrow down your target group by age, language and region and only place your advert on certain days and times of the week and on certain end devices. This is where the results of your target group analysis come into play: the more precisely you have defined your B2B target group, the better (and cheaper) you can reach them via SEA. A/B testing helps you to optimise your landing pages and thus increase SEA performance.

Social media marketing

Cleverly utilised social media marketing is one of the B2B marketing measures that generate reach and visibility. In addition to Facebook and X (formerly Twitter), test business networks such as LinkedIn and Xing to reach your B2B target group. Share industry-specific content and showcase your expertise. Networking and participating in groups and discussions can also have a positive impact on your B2B business.

Email marketing

Targeted email campaigns are great for after-sales marketing. Please note: emails that you have designed with a lot of (serious) creativity and high information content are much better received by business recipients than purely promotional emails that may not even make it through the spam filter. Although this form of B2B digital marketing is challenging, it promotes customer loyalty and is particularly worthwhile for you given that spontaneous purchases by B2B customers are virtually non-existent.

As soon as your B2B online marketing strategy is in place, start implementing it. The following marketing measures are available to you for the B2B sector.

Website

B2B customers will be directed to your website and online shop. So make sure that your new visitors are immediately addressed in a target group-orientated way and find what they are looking for intuitively. Our seven tried-and-tested usability tips will help you fulfil the requirements for online shop usability.

The most common to-dos in online shops include

  • Use intuitive online shop design

  • Integrate a simple checkout process

  • Optimise page speed

SEO and content marketing

Search engine optimisation (SEO) is based on keywords that are of interest to your target group. With relevant SEO content, you not only arouse the interest of your target group and thus contribute to B2B lead generation, but can also secure top positions in the search engine results.

For these B2B marketing measures, it is best to take the perspective of your B2B customers and create content that solves your target group's problems, provides assistance or provides in-depth information about your products.

SEA

Placing adverts in search engines (SEA) provides targeted support for your B2B online marketing. In addition to targeting based on keywords, you can also narrow down your target group by age, language and region and only place your advert on certain days and times of the week and on certain end devices. This is where the results of your target group analysis come into play: the more precisely you have defined your B2B target group, the better (and cheaper) you can reach them via SEA. A/B testing helps you to optimise your landing pages and thus increase SEA performance.

Social media marketing

Cleverly utilised social media marketing is one of the B2B marketing measures that generate reach and visibility. In addition to Facebook and X (formerly Twitter), test business networks such as LinkedIn and Xing to reach your B2B target group. Share industry-specific content and showcase your expertise. Networking and participating in groups and discussions can also have a positive impact on your B2B business.

Email marketing

Targeted email campaigns are great for after-sales marketing. Please note: emails that you have designed with a lot of (serious) creativity and high information content are much better received by business recipients than purely promotional emails that may not even make it through the spam filter. Although this form of B2B digital marketing is challenging, it promotes customer loyalty and is particularly worthwhile for you given that spontaneous purchases by B2B customers are virtually non-existent.

As soon as your B2B online marketing strategy is in place, start implementing it. The following marketing measures are available to you for the B2B sector.

Website

B2B customers will be directed to your website and online shop. So make sure that your new visitors are immediately addressed in a target group-orientated way and find what they are looking for intuitively. Our seven tried-and-tested usability tips will help you fulfil the requirements for online shop usability.

The most common to-dos in online shops include

  • Use intuitive online shop design

  • Integrate a simple checkout process

  • Optimise page speed

SEO and content marketing

Search engine optimisation (SEO) is based on keywords that are of interest to your target group. With relevant SEO content, you not only arouse the interest of your target group and thus contribute to B2B lead generation, but can also secure top positions in the search engine results.

For these B2B marketing measures, it is best to take the perspective of your B2B customers and create content that solves your target group's problems, provides assistance or provides in-depth information about your products.

SEA

Placing adverts in search engines (SEA) provides targeted support for your B2B online marketing. In addition to targeting based on keywords, you can also narrow down your target group by age, language and region and only place your advert on certain days and times of the week and on certain end devices. This is where the results of your target group analysis come into play: the more precisely you have defined your B2B target group, the better (and cheaper) you can reach them via SEA. A/B testing helps you to optimise your landing pages and thus increase SEA performance.

Social media marketing

Cleverly utilised social media marketing is one of the B2B marketing measures that generate reach and visibility. In addition to Facebook and X (formerly Twitter), test business networks such as LinkedIn and Xing to reach your B2B target group. Share industry-specific content and showcase your expertise. Networking and participating in groups and discussions can also have a positive impact on your B2B business.

Email marketing

Targeted email campaigns are great for after-sales marketing. Please note: emails that you have designed with a lot of (serious) creativity and high information content are much better received by business recipients than purely promotional emails that may not even make it through the spam filter. Although this form of B2B digital marketing is challenging, it promotes customer loyalty and is particularly worthwhile for you given that spontaneous purchases by B2B customers are virtually non-existent.

Optimising the conversion rate for B2B

Ideally harmonised website and checkout processes ensure that as many of your generated website visitors as possible ultimately become enthusiastic customers and that your B2B online marketing pays off. Basically, your approach to conversion rate optimisation in the B2B sector is similar to that in the B2C sector: you leave no relevant questions unanswered and impress with your products and smooth processes: from the design of your online shop and informative product pages to transparent delivery conditions and a checkout tailored to B2B customers. The best way to impress B2B customers is to offer them the option of using the most popular B2B payment methods, such as Buy Now Pay Later via Billie with a payment term of 30 days.

Do you offer SaaS solutions? Read our 8 proven tips for conversion rate optimisation for SaaS companies.

Ideally harmonised website and checkout processes ensure that as many of your generated website visitors as possible ultimately become enthusiastic customers and that your B2B online marketing pays off. Basically, your approach to conversion rate optimisation in the B2B sector is similar to that in the B2C sector: you leave no relevant questions unanswered and impress with your products and smooth processes: from the design of your online shop and informative product pages to transparent delivery conditions and a checkout tailored to B2B customers. The best way to impress B2B customers is to offer them the option of using the most popular B2B payment methods, such as Buy Now Pay Later via Billie with a payment term of 30 days.

Do you offer SaaS solutions? Read our 8 proven tips for conversion rate optimisation for SaaS companies.

Ideally harmonised website and checkout processes ensure that as many of your generated website visitors as possible ultimately become enthusiastic customers and that your B2B online marketing pays off. Basically, your approach to conversion rate optimisation in the B2B sector is similar to that in the B2C sector: you leave no relevant questions unanswered and impress with your products and smooth processes: from the design of your online shop and informative product pages to transparent delivery conditions and a checkout tailored to B2B customers. The best way to impress B2B customers is to offer them the option of using the most popular B2B payment methods, such as Buy Now Pay Later via Billie with a payment term of 30 days.

Do you offer SaaS solutions? Read our 8 proven tips for conversion rate optimisation for SaaS companies.

Ideally harmonised website and checkout processes ensure that as many of your generated website visitors as possible ultimately become enthusiastic customers and that your B2B online marketing pays off. Basically, your approach to conversion rate optimisation in the B2B sector is similar to that in the B2C sector: you leave no relevant questions unanswered and impress with your products and smooth processes: from the design of your online shop and informative product pages to transparent delivery conditions and a checkout tailored to B2B customers. The best way to impress B2B customers is to offer them the option of using the most popular B2B payment methods, such as Buy Now Pay Later via Billie with a payment term of 30 days.

Do you offer SaaS solutions? Read our 8 proven tips for conversion rate optimisation for SaaS companies.

The 3 top trends in B2B online marketing

If you want to take your B2B internet marketing to the next level, take advantage of the following 3 trends.

  1. Artificial intelligence (AI)

AI tools can be used in a variety of ways in B2B online marketing and take a lot of work off your hands in a wide range of areas. If you familiarise yourself with the possibilities and know the weaknesses, you can secure a competitive advantage with AI in e-commerce. Utilise this potential for your B2B online marketing.

  1. Video marketing

You can use video marketing far beyond the classic advertising spot in the B2B sector. From image films and explanatory videos about your products to interviews, you have a wide range of opportunities to present your company, your brand and your products with moving images.

  1. Efficient B2B payment methods

You are ideally positioned with a mix of traditional and modern payment methods. While invoice, SEPA, PayPal and credit cards are established in the B2B sector, Buy Now, Pay Later is just picking up speed. With Mollie at your side as your PSP, you don't have to make a choice, but can process B2B payments simply, securely and transparently via a single contract.


If you want to take your B2B internet marketing to the next level, take advantage of the following 3 trends.

  1. Artificial intelligence (AI)

AI tools can be used in a variety of ways in B2B online marketing and take a lot of work off your hands in a wide range of areas. If you familiarise yourself with the possibilities and know the weaknesses, you can secure a competitive advantage with AI in e-commerce. Utilise this potential for your B2B online marketing.

  1. Video marketing

You can use video marketing far beyond the classic advertising spot in the B2B sector. From image films and explanatory videos about your products to interviews, you have a wide range of opportunities to present your company, your brand and your products with moving images.

  1. Efficient B2B payment methods

You are ideally positioned with a mix of traditional and modern payment methods. While invoice, SEPA, PayPal and credit cards are established in the B2B sector, Buy Now, Pay Later is just picking up speed. With Mollie at your side as your PSP, you don't have to make a choice, but can process B2B payments simply, securely and transparently via a single contract.


If you want to take your B2B internet marketing to the next level, take advantage of the following 3 trends.

  1. Artificial intelligence (AI)

AI tools can be used in a variety of ways in B2B online marketing and take a lot of work off your hands in a wide range of areas. If you familiarise yourself with the possibilities and know the weaknesses, you can secure a competitive advantage with AI in e-commerce. Utilise this potential for your B2B online marketing.

  1. Video marketing

You can use video marketing far beyond the classic advertising spot in the B2B sector. From image films and explanatory videos about your products to interviews, you have a wide range of opportunities to present your company, your brand and your products with moving images.

  1. Efficient B2B payment methods

You are ideally positioned with a mix of traditional and modern payment methods. While invoice, SEPA, PayPal and credit cards are established in the B2B sector, Buy Now, Pay Later is just picking up speed. With Mollie at your side as your PSP, you don't have to make a choice, but can process B2B payments simply, securely and transparently via a single contract.


If you want to take your B2B internet marketing to the next level, take advantage of the following 3 trends.

  1. Artificial intelligence (AI)

AI tools can be used in a variety of ways in B2B online marketing and take a lot of work off your hands in a wide range of areas. If you familiarise yourself with the possibilities and know the weaknesses, you can secure a competitive advantage with AI in e-commerce. Utilise this potential for your B2B online marketing.

  1. Video marketing

You can use video marketing far beyond the classic advertising spot in the B2B sector. From image films and explanatory videos about your products to interviews, you have a wide range of opportunities to present your company, your brand and your products with moving images.

  1. Efficient B2B payment methods

You are ideally positioned with a mix of traditional and modern payment methods. While invoice, SEPA, PayPal and credit cards are established in the B2B sector, Buy Now, Pay Later is just picking up speed. With Mollie at your side as your PSP, you don't have to make a choice, but can process B2B payments simply, securely and transparently via a single contract.


What are the special features of online marketing in B2B?

There are some special features of online marketing in the B2B sector. In contrast to B2C businesses, the target group is considerably smaller. Purchasing decisions are also made more rationally - spontaneous purchases do not occur. In addition, several people with different perspectives usually decide whether a B2B purchase is made. Strategic B2B online marketing takes these special features into account in order to convince the target group of the benefits of your products.

What B2B e-commerce platforms are there?

There are numerous B2B e-commerce platforms. These include B2B versions of shop systems such as Shopify, WooCommerce or Magento, as well as platforms developed specifically for B2B e-commerce such as Pepperi or BigCommerce.

Which social networks are particularly popular in B2B?

The most popular social network in B2B worldwide is LinkedIn. In specific industries, Facebook, YouTube, X (formerly Twitter) or Instagram can also prove to be relevant channels for your B2B online marketing. You should therefore analyse your target group comprehensively.

How is B2B online marketing paid for?

In B2B online marketing, payment is made using both traditional and modern payment methods. In addition to purchase on account, SEPA, PayPal and credit card, Buy Now, Pay Later (BNPL) is becoming increasingly important. Thanks to the partnership between Mollie and Billie, you can also offer B2B BNPL simply, securely and transparently.

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Table of contents

Table of contents

Table of contents

Overview: B2B online marketing

Importance of online marketing for B2B

The right strategy

B2B marketing measures at a glance

Optimising the conversion rate for B2B

The 3 top trends in B2B online marketing

What are the special features of online marketing in B2B?

What B2B e-commerce platforms are there?

What B2B e-commerce platforms are there?

Which social networks are particularly popular in B2B?

Which social networks are particularly popular in B2B?

How is B2B online marketing paid for?

How is B2B online marketing paid for?

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