Reducing form fields is a good start. But you also need to fix the hidden drivers of checkout friction.
1. Match the payment mix to the delivery method
Shoppers link how they pay with how they receive their goods. A customer opting for 'Click & Collect' likely expects a mobile-first payment method like Apple Pay or a local option like iDEAL | Wero or Bancontact. When you align payment and shipping choices, you stop forcing customers to compromise.
“At Just Russel, we focus on personalised nutrition plans, and our customers expect that same high level of service at every touchpoint. That’s why we partner with Mollie and Sendcloud. Mollie streamlines local payment preferences like iDEAL | Wero and Bancontact, while Sendcloud does the same for our shipping. Whether a parcel is headed to Antwerp or Amsterdam, Sendcloud allows us to automate the best delivery options, ensuring we can deliver on our personal promise throughout the entire region.” – Mattias Decuypere, Head of Operations at Just Russel
2. Use shipping flexibility to sell more
Delivery drives the sale. Nearly 37% of consumers prioritise affordability over speed. 'Fast' isn't always the goal - 'flexible' is. If you only offer home delivery, you alienate the 58% of European shoppers who prefer pick-up points and lockers. Put these options upfront to turn logistics into a conversion tool.
3. Eliminate the hidden costs
Unexpected costs are the top reason for cart abandonment. Nearly half (48%) of shoppers drop out when shipping fees appear too late in the payment process. The best checkouts show delivery costs and estimated arrival times immediately – transparency builds the trust needed for them to hit pay.
4. Create a one-click feel (even for new customers)
Speed is everything, especially on mobile. Using Mollie’s streamlined payment flow alongside Sendcloud’s automated address validation strips out the manual work. The journey feels instant, leaving the shopper with zero time to second-guess their purchase.
For more practical strategies to optimise your checkout, read our complete guide to conversion rate optimisation.
