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A payment link is a URL that directs customers to a secure checkout page where they can complete purchases or settle invoices. They usually are presented as clickable links, buttons, and QR codes. Businesses use payment links to help their customers pay quickly and easily. That could be by distributing a unique link for a specific invoice or enabling numerous sales through a 'buy now' button on social media platforms. 

Businesses usually generate payment links using their payment service provider's (PSP) technology, embedding relevant information for each transaction. They can share their links with customers via email, chat, social media messaging, or another preferred channel. Once the customer clicks on the link or scans the QR code, they are redirected to a secure payment page where they can easily enter their details and pay.