AI and e-commerce form a powerful symbiosis that offers numerous benefits for you as a retailer. We show you the eight most lucrative uses of artificial intelligence in e-commerce.
Chatbots in e-commerce
Artificial intelligence has been used in e-commerce for many years in the form of chatbots. The technology can understand customer queries and formulate suitable answers. The chatbot in e-commerce is available around the clock. If the AI in e-commerce is unable to help as a chatbot, it is possible to connect to a customer service employee, for example.
Receive product recommendations in the online store from AI
By gaining access to customer data, artificial intelligence in e-commerce can analyse this data and provide each customer with personalized product recommendations. For example, AI takes customer behaviour and order history into account so that each customer receives suitable and personalized product recommendations and you can take your upselling marketing to the next level.
Personalize digital advertising campaigns and messages
A personalized approach with relevant information sets your offer apart from the competition. AI can help you with this, as AI accesses customer data in e-commerce and then creates suitable content for successful after-sales marketing.
Content created by artificial intelligence
AI can provide inspiration for product descriptions, search engine optimization and even advertisements. Whether for private end customers or as part of your B2B online marketing: with AI in e-commerce, you have an ever-improving starting point for creating strong performance content.
AI-based design drafts
AI in e-commerce can help you implement design adaptations. For example, have drafts created for the checkout, product pages or landing pages. Even if the AI suggestions may not be implemented 1:1, you can pass on your favorites to designers and improve your store design with little effort.
Conversion optimization with AI
AI in e-commerce can carry out automated A/B tests for you and derive suitable recommendations for action from the results. Artificial intelligence in online retail therefore makes it easier to optimize your store and improve the customer's shopping experience.
Automated pricing
Having the sales price optimized in real time using various data from AI? This is no longer a problem for retailers today. By using AI in e-commerce to compare your own price data with competitors' prices and the corresponding demand data, you can automatically adjust your sales prices in real time. This allows you to maintain the best possible balance between turnover and sales, thereby maximizing your cash flow.
Optimizing the supply chain
Artificial intelligence in e-commerce can avoid long supply chains or unnecessarily high stock levels. By analysing demand forecasts, current stock levels and past supplier performance, AI can optimize the supply chain. It is also important to select the right logistics partner for shipping to your customers. Read about what retailers should consider when offering shipping in their online store.