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AI in e-commerce: opportunities, risks and challenges in online retail

AI in e-commerce: opportunities, risks and challenges in online retail

AI in e-commerce: opportunities, risks and challenges in online retail

AI in e-commerce: opportunities, risks and challenges in online retail

Retailers can take online retail to a new level with AI. We show you the opportunities, risks and challenges of artificial intelligence in e-commerce.

Retailers can take online retail to a new level with AI. We show you the opportunities, risks and challenges of artificial intelligence in e-commerce.

Ecommerce-tips

May 11, 2024

Table of contents

  1. Overview

  2. How AI is changing e-commerce

  3. Areas of application for AI in e-commerce

  4. Detecting and preventing fraud

  5. The challenges of AI

  6. How Shopify, Shopware & Co. use it AI

Table of contents

  1. Overview

  2. How AI is changing e-commerce

  3. Areas of application for AI in e-commerce

  4. Detecting and preventing fraud

  5. The challenges of AI

  6. How Shopify, Shopware & Co. use it AI

Table of contents

  1. Overview

  2. How AI is changing e-commerce

  3. Areas of application for AI in e-commerce

  4. Detecting and preventing fraud

  5. The challenges of AI

  6. How Shopify, Shopware & Co. use it AI

Table of contents

  1. Overview

  2. How AI is changing e-commerce

  3. Areas of application for AI in e-commerce

  4. Detecting and preventing fraud

  5. The challenges of AI

  6. How Shopify, Shopware & Co. use it AI

Overview: AI in e-commerce

  • AI enables many changes, opportunities and possibilities in e-commerce

  • Artificial intelligence is used in online retail for chatbots, text generation and more

  • AI can be used to detect and prevent fraud in e-commerce more quickly

  • In addition to many advantages, AI also poses challenges and risks

  • Store systems such as Shopify and Co. offer numerous AI solutions for retailers

  • AI enables many changes, opportunities and possibilities in e-commerce

  • Artificial intelligence is used in online retail for chatbots, text generation and more

  • AI can be used to detect and prevent fraud in e-commerce more quickly

  • In addition to many advantages, AI also poses challenges and risks

  • Store systems such as Shopify and Co. offer numerous AI solutions for retailers

  • AI enables many changes, opportunities and possibilities in e-commerce

  • Artificial intelligence is used in online retail for chatbots, text generation and more

  • AI can be used to detect and prevent fraud in e-commerce more quickly

  • In addition to many advantages, AI also poses challenges and risks

  • Store systems such as Shopify and Co. offer numerous AI solutions for retailers

  • AI enables many changes, opportunities and possibilities in e-commerce

  • Artificial intelligence is used in online retail for chatbots, text generation and more

  • AI can be used to detect and prevent fraud in e-commerce more quickly

  • In addition to many advantages, AI also poses challenges and risks

  • Store systems such as Shopify and Co. offer numerous AI solutions for retailers

How AI is changing the e-commerce business

Artificial intelligence (AI) describes the methods and processes used to teach machines to learn and think like humans. In recent decades, the AI sector has experienced an immense boost, making AI available to a broad mass of people today. The term artificial intelligence became popular in the past thanks to the ChatGPT AI system, among other things. The diverse application possibilities of AI are also available in e-commerce, have been used successfully in recent years and are constantly growing.

Artificial intelligence in e-commerce is rapidly changing the way companies work. With the support of AI in e-commerce, for example, you can improve your customers' shopping experience or optimize your work processes. When used correctly, AI in e-commerce also offers advantages in the area of growth. When AI and online stores interact, the technology offers revolutionary and exciting opportunities for retailers.

Artificial intelligence (AI) describes the methods and processes used to teach machines to learn and think like humans. In recent decades, the AI sector has experienced an immense boost, making AI available to a broad mass of people today. The term artificial intelligence became popular in the past thanks to the ChatGPT AI system, among other things. The diverse application possibilities of AI are also available in e-commerce, have been used successfully in recent years and are constantly growing.

Artificial intelligence in e-commerce is rapidly changing the way companies work. With the support of AI in e-commerce, for example, you can improve your customers' shopping experience or optimize your work processes. When used correctly, AI in e-commerce also offers advantages in the area of growth. When AI and online stores interact, the technology offers revolutionary and exciting opportunities for retailers.

Artificial intelligence (AI) describes the methods and processes used to teach machines to learn and think like humans. In recent decades, the AI sector has experienced an immense boost, making AI available to a broad mass of people today. The term artificial intelligence became popular in the past thanks to the ChatGPT AI system, among other things. The diverse application possibilities of AI are also available in e-commerce, have been used successfully in recent years and are constantly growing.

Artificial intelligence in e-commerce is rapidly changing the way companies work. With the support of AI in e-commerce, for example, you can improve your customers' shopping experience or optimize your work processes. When used correctly, AI in e-commerce also offers advantages in the area of growth. When AI and online stores interact, the technology offers revolutionary and exciting opportunities for retailers.

Artificial intelligence (AI) describes the methods and processes used to teach machines to learn and think like humans. In recent decades, the AI sector has experienced an immense boost, making AI available to a broad mass of people today. The term artificial intelligence became popular in the past thanks to the ChatGPT AI system, among other things. The diverse application possibilities of AI are also available in e-commerce, have been used successfully in recent years and are constantly growing.

Artificial intelligence in e-commerce is rapidly changing the way companies work. With the support of AI in e-commerce, for example, you can improve your customers' shopping experience or optimize your work processes. When used correctly, AI in e-commerce also offers advantages in the area of growth. When AI and online stores interact, the technology offers revolutionary and exciting opportunities for retailers.

Areas of AI in online retail: 8 possible applications

AI and e-commerce form a powerful symbiosis that offers numerous benefits for you as a retailer. We show you the eight most lucrative uses of artificial intelligence in e-commerce.

Chatbots in e-commerce

Artificial intelligence has been used in e-commerce for many years in the form of chatbots. The technology can understand customer queries and formulate suitable answers. The chatbot in e-commerce is available around the clock. If the AI in e-commerce is unable to help as a chatbot, it is possible to connect to a customer service employee, for example.

Receive product recommendations in the online store from AI

By gaining access to customer data, artificial intelligence in e-commerce can analyse this data and provide each customer with personalized product recommendations. For example, AI takes customer behaviour and order history into account so that each customer receives suitable and personalized product recommendations and you can take your upselling marketing to the next level.

Personalize digital advertising campaigns and messages

A personalized approach with relevant information sets your offer apart from the competition. AI can help you with this, as AI accesses customer data in e-commerce and then creates suitable content for successful after-sales marketing.

Content created by artificial intelligence

AI can provide inspiration for product descriptions, search engine optimization and even advertisements. Whether for private end customers or as part of your B2B online marketing: with AI in e-commerce, you have an ever-improving starting point for creating strong performance content.

AI-based design drafts

AI in e-commerce can help you implement design adaptations. For example, have drafts created for the checkout, product pages or landing pages. Even if the AI suggestions may not be implemented 1:1, you can pass on your favorites to designers and improve your store design with little effort.

Conversion optimization with AI

AI in e-commerce can carry out automated A/B tests for you and derive suitable recommendations for action from the results. Artificial intelligence in online retail therefore makes it easier to optimize your store and improve the customer's shopping experience.

Automated pricing

Having the sales price optimized in real time using various data from AI? This is no longer a problem for retailers today. By using AI in e-commerce to compare your own price data with competitors' prices and the corresponding demand data, you can automatically adjust your sales prices in real time. This allows you to maintain the best possible balance between turnover and sales, thereby maximizing your cash flow.

Optimizing the supply chain

Artificial intelligence in e-commerce can avoid long supply chains or unnecessarily high stock levels. By analysing demand forecasts, current stock levels and past supplier performance, AI can optimize the supply chain. It is also important to select the right logistics partner for shipping to your customers. Read about what retailers should consider when offering shipping in their online store.

AI and e-commerce form a powerful symbiosis that offers numerous benefits for you as a retailer. We show you the eight most lucrative uses of artificial intelligence in e-commerce.

Chatbots in e-commerce

Artificial intelligence has been used in e-commerce for many years in the form of chatbots. The technology can understand customer queries and formulate suitable answers. The chatbot in e-commerce is available around the clock. If the AI in e-commerce is unable to help as a chatbot, it is possible to connect to a customer service employee, for example.

Receive product recommendations in the online store from AI

By gaining access to customer data, artificial intelligence in e-commerce can analyse this data and provide each customer with personalized product recommendations. For example, AI takes customer behaviour and order history into account so that each customer receives suitable and personalized product recommendations and you can take your upselling marketing to the next level.

Personalize digital advertising campaigns and messages

A personalized approach with relevant information sets your offer apart from the competition. AI can help you with this, as AI accesses customer data in e-commerce and then creates suitable content for successful after-sales marketing.

Content created by artificial intelligence

AI can provide inspiration for product descriptions, search engine optimization and even advertisements. Whether for private end customers or as part of your B2B online marketing: with AI in e-commerce, you have an ever-improving starting point for creating strong performance content.

AI-based design drafts

AI in e-commerce can help you implement design adaptations. For example, have drafts created for the checkout, product pages or landing pages. Even if the AI suggestions may not be implemented 1:1, you can pass on your favorites to designers and improve your store design with little effort.

Conversion optimization with AI

AI in e-commerce can carry out automated A/B tests for you and derive suitable recommendations for action from the results. Artificial intelligence in online retail therefore makes it easier to optimize your store and improve the customer's shopping experience.

Automated pricing

Having the sales price optimized in real time using various data from AI? This is no longer a problem for retailers today. By using AI in e-commerce to compare your own price data with competitors' prices and the corresponding demand data, you can automatically adjust your sales prices in real time. This allows you to maintain the best possible balance between turnover and sales, thereby maximizing your cash flow.

Optimizing the supply chain

Artificial intelligence in e-commerce can avoid long supply chains or unnecessarily high stock levels. By analysing demand forecasts, current stock levels and past supplier performance, AI can optimize the supply chain. It is also important to select the right logistics partner for shipping to your customers. Read about what retailers should consider when offering shipping in their online store.

AI and e-commerce form a powerful symbiosis that offers numerous benefits for you as a retailer. We show you the eight most lucrative uses of artificial intelligence in e-commerce.

Chatbots in e-commerce

Artificial intelligence has been used in e-commerce for many years in the form of chatbots. The technology can understand customer queries and formulate suitable answers. The chatbot in e-commerce is available around the clock. If the AI in e-commerce is unable to help as a chatbot, it is possible to connect to a customer service employee, for example.

Receive product recommendations in the online store from AI

By gaining access to customer data, artificial intelligence in e-commerce can analyse this data and provide each customer with personalized product recommendations. For example, AI takes customer behaviour and order history into account so that each customer receives suitable and personalized product recommendations and you can take your upselling marketing to the next level.

Personalize digital advertising campaigns and messages

A personalized approach with relevant information sets your offer apart from the competition. AI can help you with this, as AI accesses customer data in e-commerce and then creates suitable content for successful after-sales marketing.

Content created by artificial intelligence

AI can provide inspiration for product descriptions, search engine optimization and even advertisements. Whether for private end customers or as part of your B2B online marketing: with AI in e-commerce, you have an ever-improving starting point for creating strong performance content.

AI-based design drafts

AI in e-commerce can help you implement design adaptations. For example, have drafts created for the checkout, product pages or landing pages. Even if the AI suggestions may not be implemented 1:1, you can pass on your favorites to designers and improve your store design with little effort.

Conversion optimization with AI

AI in e-commerce can carry out automated A/B tests for you and derive suitable recommendations for action from the results. Artificial intelligence in online retail therefore makes it easier to optimize your store and improve the customer's shopping experience.

Automated pricing

Having the sales price optimized in real time using various data from AI? This is no longer a problem for retailers today. By using AI in e-commerce to compare your own price data with competitors' prices and the corresponding demand data, you can automatically adjust your sales prices in real time. This allows you to maintain the best possible balance between turnover and sales, thereby maximizing your cash flow.

Optimizing the supply chain

Artificial intelligence in e-commerce can avoid long supply chains or unnecessarily high stock levels. By analysing demand forecasts, current stock levels and past supplier performance, AI can optimize the supply chain. It is also important to select the right logistics partner for shipping to your customers. Read about what retailers should consider when offering shipping in their online store.

AI and e-commerce form a powerful symbiosis that offers numerous benefits for you as a retailer. We show you the eight most lucrative uses of artificial intelligence in e-commerce.

Chatbots in e-commerce

Artificial intelligence has been used in e-commerce for many years in the form of chatbots. The technology can understand customer queries and formulate suitable answers. The chatbot in e-commerce is available around the clock. If the AI in e-commerce is unable to help as a chatbot, it is possible to connect to a customer service employee, for example.

Receive product recommendations in the online store from AI

By gaining access to customer data, artificial intelligence in e-commerce can analyse this data and provide each customer with personalized product recommendations. For example, AI takes customer behaviour and order history into account so that each customer receives suitable and personalized product recommendations and you can take your upselling marketing to the next level.

Personalize digital advertising campaigns and messages

A personalized approach with relevant information sets your offer apart from the competition. AI can help you with this, as AI accesses customer data in e-commerce and then creates suitable content for successful after-sales marketing.

Content created by artificial intelligence

AI can provide inspiration for product descriptions, search engine optimization and even advertisements. Whether for private end customers or as part of your B2B online marketing: with AI in e-commerce, you have an ever-improving starting point for creating strong performance content.

AI-based design drafts

AI in e-commerce can help you implement design adaptations. For example, have drafts created for the checkout, product pages or landing pages. Even if the AI suggestions may not be implemented 1:1, you can pass on your favorites to designers and improve your store design with little effort.

Conversion optimization with AI

AI in e-commerce can carry out automated A/B tests for you and derive suitable recommendations for action from the results. Artificial intelligence in online retail therefore makes it easier to optimize your store and improve the customer's shopping experience.

Automated pricing

Having the sales price optimized in real time using various data from AI? This is no longer a problem for retailers today. By using AI in e-commerce to compare your own price data with competitors' prices and the corresponding demand data, you can automatically adjust your sales prices in real time. This allows you to maintain the best possible balance between turnover and sales, thereby maximizing your cash flow.

Optimizing the supply chain

Artificial intelligence in e-commerce can avoid long supply chains or unnecessarily high stock levels. By analysing demand forecasts, current stock levels and past supplier performance, AI can optimize the supply chain. It is also important to select the right logistics partner for shipping to your customers. Read about what retailers should consider when offering shipping in their online store.

Detecting and preventing fraud with AI in e-commerce

Fraud protection is a large and important part of online retail. The use of AI in e-commerce provides you with ideal support in the fight against fraud. By analysing data and recognizing patterns, AI detects fraudulent behaviour quickly and accurately.

Mollie also knows how important it is to recognize and prevent fraudulent intentions. That's why we offer a fraud solution that protects you and gives you a competitive advantage. Using the latest algorithms and intelligent optimization tools, Mollie fraud prevention supports you at all times. Together with our experts, you can also develop the best fraud and risk rules for your company.

Fraud protection is a large and important part of online retail. The use of AI in e-commerce provides you with ideal support in the fight against fraud. By analysing data and recognizing patterns, AI detects fraudulent behaviour quickly and accurately.

Mollie also knows how important it is to recognize and prevent fraudulent intentions. That's why we offer a fraud solution that protects you and gives you a competitive advantage. Using the latest algorithms and intelligent optimization tools, Mollie fraud prevention supports you at all times. Together with our experts, you can also develop the best fraud and risk rules for your company.

Fraud protection is a large and important part of online retail. The use of AI in e-commerce provides you with ideal support in the fight against fraud. By analysing data and recognizing patterns, AI detects fraudulent behaviour quickly and accurately.

Mollie also knows how important it is to recognize and prevent fraudulent intentions. That's why we offer a fraud solution that protects you and gives you a competitive advantage. Using the latest algorithms and intelligent optimization tools, Mollie fraud prevention supports you at all times. Together with our experts, you can also develop the best fraud and risk rules for your company.

Fraud protection is a large and important part of online retail. The use of AI in e-commerce provides you with ideal support in the fight against fraud. By analysing data and recognizing patterns, AI detects fraudulent behaviour quickly and accurately.

Mollie also knows how important it is to recognize and prevent fraudulent intentions. That's why we offer a fraud solution that protects you and gives you a competitive advantage. Using the latest algorithms and intelligent optimization tools, Mollie fraud prevention supports you at all times. Together with our experts, you can also develop the best fraud and risk rules for your company.

Challenges in dealing with AI

The use of AI in e-commerce offers you many opportunities and benefits on the one hand, but also poses challenges on the other. Retailers should therefore be aware of and minimize the potential risks of artificial intelligence in online retail.

Cyber criminals and AI

Cyber criminals use artificial intelligence in e-commerce to develop targeted attacks. Through phishing attacks, bypassing security mechanisms and the use of manipulated data, criminally used AI in e-commerce can attempt to trick the AI used by the retailer and identify security gaps more quickly.

Protecting privacy

Customers enter sensitive data during the checkout process. They rely on you as a retailer to protect their privacy and ensure that no data is disclosed to third parties. It is therefore important to use AI in e-commerce responsibly and to keep an overview at all times of which AI tool you are entrusting with which data.

Use of false facts

Artificial intelligence such as ChatGPT is very popular in e-commerce. Nevertheless, the texts issued should be treated with caution. Not all text content from such an AI is correct or up-to-date. In some cases, such tools can simply invent statements that are not immediately recognizable as incorrect. It is therefore always essential to check the generated texts.

Mastering challenges: with Mollie

Data protection, compliance with all security guidelines and reliability are elementary for online commerce. With Mollie, you have a partner at your side who enables secure online payments and protects the data processed.

The use of AI in e-commerce offers you many opportunities and benefits on the one hand, but also poses challenges on the other. Retailers should therefore be aware of and minimize the potential risks of artificial intelligence in online retail.

Cyber criminals and AI

Cyber criminals use artificial intelligence in e-commerce to develop targeted attacks. Through phishing attacks, bypassing security mechanisms and the use of manipulated data, criminally used AI in e-commerce can attempt to trick the AI used by the retailer and identify security gaps more quickly.

Protecting privacy

Customers enter sensitive data during the checkout process. They rely on you as a retailer to protect their privacy and ensure that no data is disclosed to third parties. It is therefore important to use AI in e-commerce responsibly and to keep an overview at all times of which AI tool you are entrusting with which data.

Use of false facts

Artificial intelligence such as ChatGPT is very popular in e-commerce. Nevertheless, the texts issued should be treated with caution. Not all text content from such an AI is correct or up-to-date. In some cases, such tools can simply invent statements that are not immediately recognizable as incorrect. It is therefore always essential to check the generated texts.

Mastering challenges: with Mollie

Data protection, compliance with all security guidelines and reliability are elementary for online commerce. With Mollie, you have a partner at your side who enables secure online payments and protects the data processed.

The use of AI in e-commerce offers you many opportunities and benefits on the one hand, but also poses challenges on the other. Retailers should therefore be aware of and minimize the potential risks of artificial intelligence in online retail.

Cyber criminals and AI

Cyber criminals use artificial intelligence in e-commerce to develop targeted attacks. Through phishing attacks, bypassing security mechanisms and the use of manipulated data, criminally used AI in e-commerce can attempt to trick the AI used by the retailer and identify security gaps more quickly.

Protecting privacy

Customers enter sensitive data during the checkout process. They rely on you as a retailer to protect their privacy and ensure that no data is disclosed to third parties. It is therefore important to use AI in e-commerce responsibly and to keep an overview at all times of which AI tool you are entrusting with which data.

Use of false facts

Artificial intelligence such as ChatGPT is very popular in e-commerce. Nevertheless, the texts issued should be treated with caution. Not all text content from such an AI is correct or up-to-date. In some cases, such tools can simply invent statements that are not immediately recognizable as incorrect. It is therefore always essential to check the generated texts.

Mastering challenges: with Mollie

Data protection, compliance with all security guidelines and reliability are elementary for online commerce. With Mollie, you have a partner at your side who enables secure online payments and protects the data processed.

The use of AI in e-commerce offers you many opportunities and benefits on the one hand, but also poses challenges on the other. Retailers should therefore be aware of and minimize the potential risks of artificial intelligence in online retail.

Cyber criminals and AI

Cyber criminals use artificial intelligence in e-commerce to develop targeted attacks. Through phishing attacks, bypassing security mechanisms and the use of manipulated data, criminally used AI in e-commerce can attempt to trick the AI used by the retailer and identify security gaps more quickly.

Protecting privacy

Customers enter sensitive data during the checkout process. They rely on you as a retailer to protect their privacy and ensure that no data is disclosed to third parties. It is therefore important to use AI in e-commerce responsibly and to keep an overview at all times of which AI tool you are entrusting with which data.

Use of false facts

Artificial intelligence such as ChatGPT is very popular in e-commerce. Nevertheless, the texts issued should be treated with caution. Not all text content from such an AI is correct or up-to-date. In some cases, such tools can simply invent statements that are not immediately recognizable as incorrect. It is therefore always essential to check the generated texts.

Mastering challenges: with Mollie

Data protection, compliance with all security guidelines and reliability are elementary for online commerce. With Mollie, you have a partner at your side who enables secure online payments and protects the data processed.

How Shopify, Shopware and co. use AI

The developers of store systems such as Shopify, Shopware, Magento and others are aware of the benefits of AI in e-commerce. Find out now which functions these store systems currently offer to advance online retail with the help of artificial intelligence.

Shopify and AI functions

Merchants with the Shopify store system can look forward to numerous AI functions. Among other things, the free Shopify Magic suite offers automatic text generation. The AI automatically generates text suggestions for your e-commerce store from the information you provide. You can then use these for product descriptions, email subject lines or as headings for your online store, for example.

Another Shopify AI function is the e-commerce assistant Sidekick. The AI tool helps you with the first steps when creating a Shopify store. Sidekick is familiar with all of Shopify's functions and can therefore not only make the creation process easier for you, but also improve the quality of your new online store.

Magento and possible AI extensions

There are many extensions for Magento that rely on artificial intelligence in online retail. From ChatGPT to extensions that use artificial intelligence for search engine optimization, users of the Magento store system will find a suitable Magento AI extension for almost every area.

Shopware and AI in e-commerce

Like other systems, the Shopware store system invests numerous resources in the development of AI tools for the e-commerce sector. Shopware has developed the AI Copilot for the use of artificial intelligence in e-commerce. This feature set consists of 10 functions that you can use to create content for landing pages or translation. Shopware also offers a chatbot as an AI solution and optimization of inventory management using artificial intelligence.


The developers of store systems such as Shopify, Shopware, Magento and others are aware of the benefits of AI in e-commerce. Find out now which functions these store systems currently offer to advance online retail with the help of artificial intelligence.

Shopify and AI functions

Merchants with the Shopify store system can look forward to numerous AI functions. Among other things, the free Shopify Magic suite offers automatic text generation. The AI automatically generates text suggestions for your e-commerce store from the information you provide. You can then use these for product descriptions, email subject lines or as headings for your online store, for example.

Another Shopify AI function is the e-commerce assistant Sidekick. The AI tool helps you with the first steps when creating a Shopify store. Sidekick is familiar with all of Shopify's functions and can therefore not only make the creation process easier for you, but also improve the quality of your new online store.

Magento and possible AI extensions

There are many extensions for Magento that rely on artificial intelligence in online retail. From ChatGPT to extensions that use artificial intelligence for search engine optimization, users of the Magento store system will find a suitable Magento AI extension for almost every area.

Shopware and AI in e-commerce

Like other systems, the Shopware store system invests numerous resources in the development of AI tools for the e-commerce sector. Shopware has developed the AI Copilot for the use of artificial intelligence in e-commerce. This feature set consists of 10 functions that you can use to create content for landing pages or translation. Shopware also offers a chatbot as an AI solution and optimization of inventory management using artificial intelligence.


The developers of store systems such as Shopify, Shopware, Magento and others are aware of the benefits of AI in e-commerce. Find out now which functions these store systems currently offer to advance online retail with the help of artificial intelligence.

Shopify and AI functions

Merchants with the Shopify store system can look forward to numerous AI functions. Among other things, the free Shopify Magic suite offers automatic text generation. The AI automatically generates text suggestions for your e-commerce store from the information you provide. You can then use these for product descriptions, email subject lines or as headings for your online store, for example.

Another Shopify AI function is the e-commerce assistant Sidekick. The AI tool helps you with the first steps when creating a Shopify store. Sidekick is familiar with all of Shopify's functions and can therefore not only make the creation process easier for you, but also improve the quality of your new online store.

Magento and possible AI extensions

There are many extensions for Magento that rely on artificial intelligence in online retail. From ChatGPT to extensions that use artificial intelligence for search engine optimization, users of the Magento store system will find a suitable Magento AI extension for almost every area.

Shopware and AI in e-commerce

Like other systems, the Shopware store system invests numerous resources in the development of AI tools for the e-commerce sector. Shopware has developed the AI Copilot for the use of artificial intelligence in e-commerce. This feature set consists of 10 functions that you can use to create content for landing pages or translation. Shopware also offers a chatbot as an AI solution and optimization of inventory management using artificial intelligence.


The developers of store systems such as Shopify, Shopware, Magento and others are aware of the benefits of AI in e-commerce. Find out now which functions these store systems currently offer to advance online retail with the help of artificial intelligence.

Shopify and AI functions

Merchants with the Shopify store system can look forward to numerous AI functions. Among other things, the free Shopify Magic suite offers automatic text generation. The AI automatically generates text suggestions for your e-commerce store from the information you provide. You can then use these for product descriptions, email subject lines or as headings for your online store, for example.

Another Shopify AI function is the e-commerce assistant Sidekick. The AI tool helps you with the first steps when creating a Shopify store. Sidekick is familiar with all of Shopify's functions and can therefore not only make the creation process easier for you, but also improve the quality of your new online store.

Magento and possible AI extensions

There are many extensions for Magento that rely on artificial intelligence in online retail. From ChatGPT to extensions that use artificial intelligence for search engine optimization, users of the Magento store system will find a suitable Magento AI extension for almost every area.

Shopware and AI in e-commerce

Like other systems, the Shopware store system invests numerous resources in the development of AI tools for the e-commerce sector. Shopware has developed the AI Copilot for the use of artificial intelligence in e-commerce. This feature set consists of 10 functions that you can use to create content for landing pages or translation. Shopware also offers a chatbot as an AI solution and optimization of inventory management using artificial intelligence.


Where is AI used in online stores?

AI is used in many areas of online stores. From the creation of a store to content optimization, AI is now being used in e-commerce. Artificial intelligence can also help to increase payment security in online retail.

What is a chatbot?

A chatbot is a program that uses artificial intelligence and natural language processing to understand and answer customer questions. The technical dialog system enables a conversation with spoken language or via text.

How secure are chatbots in e-commerce?

How secure chatbots are in e-commerce depends on the software used. In principle, chatbots are very secure, but just like other technologies, they can also have security vulnerabilities. If you want to use a chatbot with AI in e-commerce, make sure you have a partner like Mollie at your side to protect you against fraud, among other things.

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Table of contents

Table of contents

Table of contents

Overview: AI in e-commerce

How AI is changing the e-commerce business

Areas of AI in online retail: 8 possible applications

Detecting and preventing fraud with AI in e-commerce

Challenges in dealing with AI

How Shopify, Shopware and co. use AI

Where is AI used in online stores?

What is a chatbot?

What is a chatbot?

How secure are chatbots in e-commerce?

How secure are chatbots in e-commerce?

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With our guidance, you can optimise all touchpoints of your B2B customer journey and increase your B2B sales sustainably. We show what you need to know about the customer journey.

May 15, 2024

B2B online marketing: develop & implement a strategy

Despite small target groups and complex niche products, online marketing in the B2B sector is worthwhile. We show strategies and measures you can use to win over B2B customers.

May 13, 2024

Shopware prices: These are the costs for a Shopware shop

The Shopware prices for an online shop depend on the selected licence, among other things. Which editions are available & what other costs are incurred for a Shopware shop?

May 12, 2024

MollieGrowthAI in e-commerce: opportunities, risks and challenges in online retail
MollieGrowthAI in e-commerce: opportunities, risks and challenges in online retail