Beyond the counter: How the unbound store is redefining retail

Legacy payment hardware can create friction. Imagine a busy Saturday afternoon in a high-end retail store or a bustling pharmacy. A customer has spent 20 minutes selecting the right products with expert staff guidance. They are ready to buy. But to complete that journey, they must leave the location where they made their decision, walk to a fixed counter, and wait in a queue behind a plastic barrier. If the working terminal is tethered to a cable or is struggling with a Bluetooth pairing error, momentum is lost. Sometimes, the customer simply walks out.

This is a bottleneck that costs you sales and damages your brand reputation. To solve this, we are moving toward a clean desk reality through Contactless Point of Sale (POS). By turning any Android or iOS device into a secure payment terminal, we are untethering your staff from the counter.

As Wibrand points out: “Instead of being bound to a payment terminal that needs to be renewed every five or six years, you now have something that’s just software-based. You don’t need to buy a new terminal every five years anymore. You replace only one device instead of replacing two, so it saves you a bit of cost.”

Furthermore, combining the basket display and the payment terminal into a single, modern touchscreen reclaims valuable real estate. During the brief window when a staff member is bagging an item, that dynamic screen can be used to display targeted offers or invite the shopper to join a loyalty program, turning dead air into a marketing opportunity without increasing the queue time.